For more information, read our guide on advertising your small business. You’ll want to have a detailed marketing plan so you know what to budget for and whether your strategy is working. This means you can promote certain posts or stories and reach a wider network. While it’s free to sell on Instagram, if you have the budget, you could look into boosting sales with paid advertising. Offers and discounts – Instagram giveaways are a great way to encourage engagement and grow your business Not sure where to start? Follow our step-by-step guide for selling on Instagram in the UK. There are a few things you need to do to get your products live on the app and ready for sharing. Instagram selling: where should you start? There’s a bit of setting up to do (we’ll explain more on that later) but once that’s organised, you simply need to tag your products in a post – just like you would tag a person. The good news is that the Instagram shoppable posts and checkout features now make it simple for customers to browse and buy products without ever leaving the app. The inability to add external links to posts has long been an issue for Instagram users, not least for small business owners trying to grow their customer base. Read on for tips on getting your Instagram shop up and running. With over one billion users – where more than 200 million visit at least one business profile daily – it’s no wonder the social media platform has grown beyond photo sharing to be an essential marketing tool for businesses of all sizes. Have you had to pivot your business from a bricks and mortar shop to an online marketplace during the coronavirus outbreak? Or are you just looking to build your social media strategy?
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